Marketing White Papers

We want to help you gain fresh insights and new perspectives on marketing. To aid you in achieving that goal, we’ve compiled a list of marketing white papers focused on all aspects related to marketing automation software and marketing in general. Filled with information, the white papers can provide you with suggestions and helpful answers to some of your questions.

These are great resources for:

The following collection of articles shares vast technical knowledge and business information regarding marketing, with a focus on supporting marketing strategies. The white papers include market analysis, information on potential buyers and typical customers, important business drivers, various marketing tips and solutions, as well as abstracts from leading market research companies—providing you with enough information to increase your customer base, slash your marketing costs, and outsell your competition by delivering problem-solving products and services to your customers and prospects.

Of course, this information is best complemented by working one-on-one with an experienced marketing solutions provider. If you have any questions or require additional information, please contact us at: (617) 848-3915.

Marketing Articles and White Papers:

1. Improving Demand Generation: Using 'Drip Marketing' - drip_marketing.pdf [700 KB]

2. 18 Essential Elements That Can Make or Break Your Direct Marketing Campaign - direct_marketing_campaign.pdf [25 KB]

3. An Executive’s Guide to Buying Enterprise Marketing Software - An_Executives_guide_to_buying_Enterprise_Marketing_Software.pdf [32 KB]

4. Elevate the Stature of Marketing Inside Your Company - internal_marketing.pdf [34 KB]

5. Your Marketing Opportunities in Leadership - marketing_opportunities_leadership.pdf [23 KB]

6. Why Do We Need a Marketing Plan Anyway? - marketing_plan.pdf [29 KB]

7. Is Your Marketing 'Solution' Your Biggest 'Problem?' - marketing_solution.pdf [25 KB]

8. Selling ROI: Beyond the Numbers - selling_ROI.pdf [33 KB]

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